Trade-Sales

In the era of globalization, economic competition, and technological advancement, e-commerce and sales have emerged as key drivers of the continuous flow of products across the globe. To remain competitive and meet the evolving demands of customers, businesses in the commerce sector must continue investing in technology and sustainable development practices.

To succeed in the market of the future, the certification of professionals in the field of commerce plays a vital role. Certification equips individuals with validated and globally recognized skills, enabling them to implement efficient sales strategies, manage inventory effectively, and optimize supply chain processes. These competencies streamline operations and prepare professionals to excel in a saturated yet dynamic buying environment.

An essential aspect of certification is its focus on ethical and environmentally friendly practices. By adhering to these principles, certified professionals not only gain the trust of customers but also contribute to sustainability in a competitive marketplace. Certification ensures that businesses provide products and services that meet modern ethical standards, helping to build long-term customer loyalty.

Key certifications in the commerce sector include:

Digital Marketing and E-commerce Support Executive
Salesperson
Salesperson-Export/International Trade Executive
- General specialization or specific focus areas such as the agri-food/food sector, pharmaceutical sector, or aluminum sector
E-commerce Systems Specialist
E-commerce Product/Service Promotion and Sales Specialist
Specialist in E-promotion Systems for Corporate Websites
Social Media Marketing Specialist
Specialist in Digital Marketing and Online Branding
Interdepartmental Market Surveillance Unit (IMEA) Controller

By obtaining certification, professionals in the commerce field gain the tools and knowledge necessary to thrive in an ever-evolving global marketplace, ensuring their relevance and success in the competitive world of e-commerce and sales.

Digital Marketing and E-Commerce Support Executive

scope

The TÜV HELLAS Digital Marketing and E-Commerce Support Executive scheme is for a specialized professional who deals with electronic marketing in businesses and e-commerce companies, and it concerns basic tasks of exploiting the characteristics of social media and e-commerce. In particular, such an employee usually works or wishes to work in:

Online stores
Advertising companies
Commercial Companies Sales Department.
Copywriter & Content Marketer
E-commerce executive
E-commerce
and social media specialist
Campaign Marketer

Knowledge framework ( syllabus)

Introduction to Digital Marketing - Market Research
Analysis of internal and external environment
Online Presence - Communication Strategy through Social Media - SEO
Digital Marketing and Advertising
Marketing plan, promotion - advertising (pricing, services, distribution, processes, sustainable business models, etc.) .)
Ethics and Regulations
Introduction to E-Commerce
Evolution of E-Commerce - E-Store Management
E-Payments and Security
Security of Personal Data and Transactions in the E-Shop
Legislative Framework of E-Commerce (E-Shop)

Examination methodology

Theoretical examination

Certification Requirements

At least Compulsory education and technical training

Salesman

scope

The TÜV HELLAS Salesmen Scheme refers to specialized salesmen and executives, able to perform approach, service, promotion and sales tasks, either inside the company's premises (Retailer) or outside (External Seller) or to perform tasks of managing the promotion and presentation of the products (Merchadiser & Medical Visitor).

Specializations

Retail seller
Outdoor seller
Merchandiser-sales promoter
Clinical visitor

Knowledge framework (syllabus)

Principles of sales and marketing
Customer buying behavior
Sales processes
Social media
Customer needs and expectations
Verbal and non-verbal communication
Competitions and announcements
Management of potential customers
Management of prospective customers,
Offers, Proposals for cooperation and follow up
Presentation - sale , Orders & Contracts
Negotiations,
Customer Relationship Management Systems
After Sales Service
Sales Targeting & Finance
Incentive Systems
Sales Network Organization
Managing 'Difficult' Customers
Conferences & Exhibitions
Market Development
Products & Services
Purchase Decision Process
Customer contacts and visits
Risk management
Promotion plans
Product placement & promotion
Knowledge of basic drug terminology
Knowledge of basic quality management terminology
Nosology-physiology
Drug promotion and sales techniques
General knowledge of all the various connections in the pharmaceutical field in Greece, Health and safety rules at work.

Examination methodology

Theoretical examination

Certification Requirements

At least Compulsory education

Export-International Sales Manager

Scope

The TÜV HELLAS Export-International Sales Manager scheme concerns specialized salespeople, capable of carrying out approach, service and sales work, in foreign countries and to methodize the interconnection of commercial transactions between countries, and the export activities and the extroversion of businesses.

Knowledge framework (syllabus)

Legislation and business ethics
Principles of sales and marketing
Customer buying behavior
Contacts with export agents
Analysis of prospective markets
Monitoring of the market environment
Monitoring of competitors
Management and optimization of resources
Social media
Online promotion
Conferences and exhibitions
Customer needs and expectations
Development of markets,
Products and services
Export plans & penetration strategy
Costing
Purchase decision making process
Verbal and non-verbal communication
Lead management
Lead management
Contacts & customer visits
Offers
Cooperation proposals & follow up
Presentations and product demonstration
Orders & contracts
Negotiations
Customer relationship management (crm)
After sales support
Sales meetings
Sales finance
Targeting and tracking indicators
Objection and complaint management
Risk management
Incentive systems
Sales network organization

Examination methodology

Theoretical examination

Certification Requirements

At least Compulsory education

E-commerce Systems Specialist or Specialist in Promoting and Selling Products /Services through e-commerce

scope

The TÜV HELLAS E-commerce Systems Specialist or Specialist in Promoting and Selling Products /Services through e-commerce certification scheme concerns employees employed in e-commerce businesses, and it concerns basic operations utilizing the characteristics of e-commerce. In particular, such an employee usually works or wishes to work in:

Online stores
Advertising companies
Commercial Companies Sales Department

Knowledge framework (syllabus)

E-Commerce Development
Image and Video Editing
E-Commerce Development Tools
Search Engine Optimization
Security of Personal Data and E-Shop Transactions
Legal Framework of E-Commerce (E-Shop)

Examination methodology

Theoretical examination

Certification Requirements

At least Compulsory education and technical training

Corporate Web Presence and Social Media Marketing Specialist or Specialist in Digital Marketing and On line Branding

scope

The TÜV HELLAS certification scheme for Corporate Web Presence and Social Media Marketing Specialist or Specialist in Digital Marketing and On line Branding concerns professionals who deal with electronic marketing in businesses and companies.

Specializations
Digital Marketing in Tourism - Social Media

Knowledge framework (syllabus)

Ethics and Regulations
Market Research - Analysis of internal and external environment
Marketing plan, promotion - advertising (pricing, services, distribution, processes, sustainable business models, content management etc etc.)
Communication Strategy through Social Media - SEO
Tourism analysis products (for specialization only).

Examination methodology

Theoretical examination

Certification Requirements

At least Compulsory education and technical training

DIMEA Market Controller

scope

The DIMEA Market Controller scheme is for a specialist professional involved in
market control and dealing with illegal trade, including
illegal e-commerce and counterfeiting. The purpose is to ensure
the orderly operation of the product market and the provision of services.

Knowledge framework (syllabus)

Very good knowledge of Greek language and English (technical terminology).
N.4177 Official Gazette 173/A/ 8-8-2013
YA 91354 Official Gazette 2983/B/ 30.8.2017
L.4712 Official Gazette 146/A/ 29.7.2020
N.4753 Official Gazette 227/A/ 18.11.2020
Law 4849 Official Gazette 207/A/ 5.11.2021
Law 4818 Official Gazette A 124/18.7.2021 (article 58)
Law 4736 Official Gazette A 200 /20.10.2020
Provision of independent auditor services to verify the achievement of Milestones and -

of the nine (9) Actions of the Ministry of Education and Culture" - RRF 17004

Examination methodology

Theoretical examination

Certification Requirements

At least 1 year
with relevant responsibilities and a Degree/diploma of higher education, in
particular, in Economics, Informatics, Mathematics
(Statistics), Law, or an equivalent degree
from foreign schools recognized by the competent
authority - Any postgraduate studies on the higher
degrees will are a qualification for the final
selection
Driver's license &
COMPUTER KNOWLEDGE CERTIFICATE

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